Financial crises or not. How far would you go if you had troubles paying your mortgage? Would you turn your house into an enormous billboard if a company paid your mortgage in return?
The US company Aszookiw largely operates within the mobile advertising space, but is branching into out-of-home advertising. It is looking for homeowners who are willing to let the Adzookie team paint the entire outside of the house, except for the roof, windows and any awnings.
The design will be an enormous billboard promoting Adzookie’s services and will take between three and five days. You have to agree to leave your house painted for at least three months and up to a year. Should you wish to sell your house or stop annoying your neighbours after the three months or if Adzookie cancels the agreement, then they will repaint your house back to its original colours.
If you want your house turned into temporary popart the visit the Adzookie’s website and fill out a form explaining why your house should be painted. The catch is that you also have to “like” Adzookie on Facebook — perhaps the real objective of the initiative.