The political correct answer would be yes – I guess. – if you want to communicate with this consumer segment. But there isn’t any correct answer to that question – it all depens on our campaign/activity and the target group in combination with your product image – demographics are curical.
It is imporatant that you understand the LGBT segment if you want bottom line results and a acceptable return on investment for your LGBT marketing activities. Understanding the segment is much more than language.
Tyler Oakley is an experienced blogger, gay and small town girl, livin’ in a lonely world, who is trying to learn straight trying hard to learn the straight twins a little of his culture. His Video blog has been broadcasting a weekly feature for the last 5 years.
…notice how clever his is in using the twin to help building his followers at the end of the show where he introduces their blog. He is too smart to pay for likes or followers and he doesn’t need SEO optimizing. As businesses we can learn much by just looking at the young masters of social media – back to the subject again;
The LGBT society isn’t homogeneous, it consists of many different groups and cultures with different preferences and age ie. twinks and bears. The more specific you want to target your communication strategy, the more you need to understand.
A common LGBT denominator could be perfectionism and another sense for details – so get your message straight before you start to talk.